The Value of Marketing Cloud Realized for Financial Services

The time is now for Financial Service firms to take advantage of Marketing Cloud. Across Retail Banking, for example, there is real value and benefit when leveraging a connected Marketing Cloud to your customer management platform. Having the right solution partnership combined with the right tools is critical. Our work in FINS includes all of the usual automated marketing (journeys, scheduled email sends, automations, etc.) while having additional & operational challenges across Market, Sell, and Service.

Including marketing automation with enhancements to core CRM provides significant strategic value & tangible benefits across business metrics like generation of incremental revenue, an increase in productivity and efficiency, and improvements to customer experience while managing risk and compliance. By enabling marketing automation plus CRM, you are closing the loop through segmentation, insight, and alignment across customer interactions.

How? Increased acquisition, more cross-sell, less early attrition, and the enhancement of anticipated B2C marketing programs leads to more demand deposit accounts and revenue. Automating complex tasks and processes plus a distribution of marketing capabilities nets to an exponential increase in output per full-time resource. Customer experience becomes a seamless, personalized, strategic, and data-driven engagement across channels (voice, online, chat). Additionally, a customer self-service model for reliable adherence to key marketing-related regulations helps you better manage risk and compliance.

So how do you bring all of those moving parts together? By enabling marketing automation plus CRM, you are closing the loop through segmentation, insight, and alignment across customer interactions. Synching core customer engagement platforms can help to predict the optimal timing, channel content and audience for sales productivity efforts like Next Best Offer and Wallet Sizing.

So how do you bring all of those moving parts together? The key to automated marketing is Marketing Cloud enablement that also ties back to CRM data as your source of truth and connecting that data across marketing to customers, selling to customers, and servicing your customers.

The key to automated marketing is Marketing Cloud enablement that also ties back to CRM data as your source of truth and connecting that data across marketing to customers, selling to customers, and servicing your customers. With a boutique focus enabling MarTech to support CIOs & CMOs on industry-relevant solutions, we are experienced consultants working with Banks, Insurance, Wealth and Capital Markets. Xede’s industry focus in Financial Services includes a dedicated Digital Experience Management (DXM COE) that is connected to a multi-cloud core of experts.

If you are interested in realizing value with Marketing Cloud, let’s get on a call to find out more! Please reach out to financialservices@xede.com.

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